Principles of Business

What if you could sell anything to anyone?

Nobody is born knowing how to sell. But the truth is, you can learn how to sell more a LOT more . . . when you discover the right words that make people buy.

Copywriting is selling. Whether online, offline, in the video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call,or pull out their wallets and buy from you. Whether you’re a coach, author, “funnel hacker”, e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family’s future.

In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:

• Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!
• Fact #2: Poor Copywriting = Struggle forever and die poor!

Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn.

This book teaches you street-smart copywriting, which means this book teaches you how to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!)

If you’ve tried to write ads, emails, and sales letters for your business before and failed, this book is for you.

If you need to make more sales — no matter what you sell or who you sell it to — this book is for you.

Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you’re not making as many sales as you want to right now.

Android is still the world’s most popular mobile platform and because this technology is still mostly based on Java, you should first obtain a solid grasp of the Java language and its APIs in order to improve your chances of succeeding as an effective Android apps developer. Learn Java for Android Development, 4th Edition helps you do that.

Each of the book’s chapters provides an exercise section that gives you the opportunity to reinforce your understanding of the chapter’s material. Answers to the book’s more than 500 exercises are provided in an appendix. Once you finish, you will be ready to begin your Android app development journey using Java.

What You Will Learn

• Discover the latest Java programming language features relevant to Android SDK development
• Apply inheritance, polymorphism, and interfaces to Android development
• Use Java collections, concurrency, I/O, networks, persistence, functional programming, and data access in Android apps
• Parse, create, and transform XML and JSON documents
• Migrate your Java skills for the mobile development using the Android platform

Who This Book Is For

Programmers with at least some prior Java programming experience looking to get into mobile Java development with the Android platform.